Software & Services Rolodex – Social Media Marketing
Introduction
You can make light work of your social media efforts by using automation tools, and get better results with analytics.
Inside this Rolodex you’ll find the following types of tools:
- Automation Tools. These tools let you get your content published faster across multiple networks.
- Analytics and Click Tracking. You can test, track and tweak your campaigns using these tools. Find out what works and optimize your social media efforts.
- All In One Tools. These tools provide multiple functions, such as analytics, automation and engagement.
- Content Creation. Here you’ll get a variety of tools in multiple sub-categories to help you create images, videos, audio content and interactive content more quickly.
- Viral Traffic Tools. These apps work to kick start your viral campaigns and boost your social media efforts.
Take a look…
Automation Tools
Dlvr.it:
This tool lets you share content across your social networks faster. It monitors your newsfeeds and RSS-enabled websites, and shares this content automatically. You can also use the tool to schedule and distribute content across your networks.
HootSuite
HootSuite is a total social media management app that includes message scheduling, monitoring what your audience is saying about your brand, track your social media analytics to gauge performance, tighten your security and more.
(see also) Hootlet:
This HootSuite app schedules your posts and helps you find targeted content.
IFTTT:
This is an “if…then” app that lets you create recipes that automatically run in the background. For example, “If I post to Instagram, then post the content to Facebook too.” That’s just one example. You can run a wide variety of recipes of your choosing to automate content distribution.
Buffer:
Shares your content at the best possible times throughout the day so that your followers and fans see your updates more often. As you add content, you can easily select which of your social accounts you want to post to. Post the same message to all accounts or add context by customizing each one.
TweetDeck:
This is a Twitter tool for real-time tracking, organizing, and engagement. It allows you to better reach your audiences and discover the best of Twitter.
Zapier:
This tool is all about easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work. You can build out processes across 500 different apps (including all major social media networks)—no coding or tech experience required.
Analytics and Click Tracking
SumAll:
The overlap between followers and customers for businesses is less than 4%. By bringing your audience together, SumAll helps you create social marketing campaigns that cover your entire customer base. Export your Twitter audience to create better message and ad targeting.
ClickMeter:
Monitor, compare and optimize all your marketing links in one place to increase the conversion rate. You can target viewers where they yield the best conversions, and monitor views, clicks and conversions.
Tracker.ly:
Dashboard lets you track all your links and campaigns in one place, in real time. Also includes short random-text links for small spaces.
“All In One” Tools
(Automation, Engagement, Analytics)
Tweepi:
Use this tool to find and engage targeted Twitter followers. You can search for followers by looking at specific networks or interests. You can get done in minutes what used to take hours.
Sprout Social:
This is a media management platform that lets you publish content across multiple platforms (Twitter, Facebook, Google+ and LinkedIn), measure performance and analyze your social media strategy, schedule content, and find and engage in targeted social conversations.
Audiense:
Audiense is about audience insight. It’s about finding the right audience, connecting with them on social media, and influencing them. This tool helps you segment your audience, learn more about them, engage them at scale, and track your results.
Post Planner:
This tool is designed to help you find, plan and post content that’s scientifically to increase social media engagement on Twitter, Facebook and other platforms. This is a great way to predict engagement to increase exposure and drive traffic.
Agora Pulse:
This tool lets you manage all your social media messages in one place, schedule content, run contests, and track results.
Followerwonk:
This tool lets you find and compare Twitter followers, so that you can uncover and follow the most influential people in your niche. It also includes tracking so you can analyze the performance of your Twitter account, or even a competitor’s account.
Iconosquare:
Get key metrics about your Instagram account. You can track the total number of likes, your most-liked photos, your average number of comments and liked per photo, your follow growth charts, and more. This tool also enables you to set up contests, promote them, and track their performance.
Quintly:
This analytics tool is designed to track, benchmark and optimize your social media platform performance. You can glean competitor data and use it to benchmark your own performance. Works for Facebook, Twitter, LinkedIn, Google+, YouTube and Instagram.
Cyfe:
This is an all-in-one business dashboard that helps you keep track of social media, analytics, marketing, sales, support and infrastructure. Includes tracking widgets for Google+, Facebook, Pinterest, Twitter, LinkedIn, Instagram and YouTube.
Klout:
Klout helps you find and locate shareable content that your audience hasn’t seen yet. You can then track the impact and reaction, including tweets, likes and shares.
Keyhole:
This real-time dashboard shows you how many people posted with your hashtag, along with the number of re-tweets, likes and impressions your campaign is generating. It also tracks the most influential people engaging with your keywords, so that you can reach out and tap into their influence.
Brandwatch:
Deep insights into the public opinion on any topic from across the social web. Brandwatch can help you figure it out so you can uncover trends, understand what’s important to your audience, and determine how this data will affect your brand and business.
BuzzSumo:
This tool makes it easy to analyze what content performs best for any content or competitor. It also gives you the ability to find the key influencers to promote your content.
Little Bird:
Little Bird powers your social media strategy by mapping influencer networks to surface the people and content that drive more effective marketing. You’ll spend less time researching, you can double your engagement, and you can discover trends more quickly.
Simply Measured:
Analyze and understand the audiences, conversations, and competitors that matter to you across every channel. This includes Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube, and more.
Sendible:
Use this software to manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard. Includes lead generation tools, and tracking to measure brand impact.
Content Creation: Images
Stencil:
Time-saving resource to create attractive images for your social media channels.
Content Creation: Interactive
Riddle:
This tool helps you understand your audience by creating engaging quizzes and polls. You can use it to boost ad revenue by providing better targeting.
Wedgies:
This is a polling app that gives you real-time results, verified voting, and the ability to easily share your poll anywhere (across all your social media platforms and beyond).
MyInDesign:
Foxy business and marketing templates to get you started. Good-looking business and marketing design can be a challenge for businesses on a budget. Using pre-made templates can get your business looking professional.
Content Creation: Audio
YouTube Audio Library:
Download background music for your videos for free.
Content Creation: Video
Filmora:
Create videos quickly using this video editor. Features include music library, overlays and filters, animated text and more to create high-impact videos. No video-editing experience required.
SnagIt:
Snagit gives you the complete tool for quick screen capture and screen recording on Windows and Mac. Combining traditional screenshots, videos, image editing, and file sharing. Snagit’s All-in-One Capture makes it fast and easy to visually explain anything on your screen.
Content Samurai:
This tool lets you crank out awesome videos in just minutes—no technical or editing experience required. Just paste in your video script (which could be an article, blog post or even a sales letter), let the tool create the visuals and slides for you, and you’ll have a video ready in just minutes.
Viral Traffic
Smart Bribe:
This app lets you generate free traffic by bribing visitors with your best content. Just give your existing visitors a free gift in exchange for them telling their friends about your site.
Perkzilla:
Every chance you get, you want to be able to increase engagement and improve conversion. Nothing works better than creating good incentives for your visitors. This easy to use app allows you to create campaigns that are designed to leverage your social network and create viral effects through incentives or perks.
Cloud Storage
Dropbox:
Quick sharing of files and backup for your data is important. The last thing you want is to not be able to access your files because you are away from your office or if the computer crashes, you are without any of your content. Social media marketing means having access to your content wherever you go. Use our above link and get 2.5GB of free storage, which is 500MB of more free space than you would get anywhere else.
Google G-Suite & Drive:
Working efficiently is important when building out your social media plans. This is especially true if you have people like graphics designers, virtual assistants, and others working with you. The Google G-Suite with additional Google Drive space will help you share information and work collaboratively with your team.